Fair Wear Foundation launches Business-to-Business Brandfinder
Online tool helps purchasing departments find responsible apparel brands
23 JANUARY 2013, AMSTERDAM
SummaryFair Wear Foundation (FWF) today launched its ‘Business to Business (B2B) Brandfinder’ - an online tool to help business customers find dozens of FWF member brands. FWF members have committed to improving working conditions in their supply chains.
FWF’s B2B Brandfinder is designed for public and corporate procurement officers, as well as for retailers and wholesalers. It allows users to search for a wide range of clothing types, including workwear, protective gear, uniforms and promotional clothing.
More than 80 companies representing 120 brands are members of FWF, an independent, non-profit organisation dedicated to improving conditions for garment workers around the world. FWF’s unique approach acknowledges that ‘100% Fair’ clothing does not yet exist, and places an emphasis on practical steps brands can take to reduce the risk of problems in factories. Members must sign the 8-point FWF Code of Labour Practices, which is based on UN and ILO principles. Each year FWF reports publically on members’ progress towards implementation of the code in their supply chains.
‘An increasing number of governments and corporations are interested in sustainable procurement. An important element of sustainability is respect for human rights in supply chains.’ said Erica van Doorn, Director of Fair Wear Foundation. ‘FWF receives many requests for help from procurement officers, as well as from retailers and wholesalers looking to stock responsible brands. The B2B Brandfinder is designed to help answer those requests.”
One example of a commitment to sustainable procurement comes from the Dutch ministry which oversees procurement policy. The Netherlands Ministry of Infrastructure and the Environment has named FWF as a ‘qualified initiative’ for sustainable procurement. This means that FWF member companies fulfill the social sustainability criteria which have been set for selling textiles or clothing to the Dutch government.
Development of the B2B Brandfinder was supported in part by the SBOS subsidy of the Netherlands Foreign Ministry.
About Fair Wear Foundation:
Fair Wear Foundation (FWF)’s mission is to improve labour conditions for the hundreds of thousands of workers involved in making clothes for FWF member companies. FWF has invested more than 10 years in developing effective solutions to the key problems facing workers in the garment industry.
FWF’s four main areas of activity are:
- checking that member brands respect human rights in their supply chains
- checking working conditions in garment factories
- providing worker complaint hotlines in 15 production countries
- ensuring cooperation between factories, brands and all other stakeholders
FWF is an independent non-profit organisation that is jointly governed by representatives of business, labour and non-profit sectors. FWF also works closely with a network of stakeholder organisation in production countries.
FWF’s 80 member companies are based in seven European countries, and represent around 120 brands. FWF member products are sold in 20,000 retail outlets in more than 80 countries around the world. FWF is active in 15 production countries in Asia, Europe and Africa.
Sophie KoersMarketing & Communications Manager
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